Why Add Social Media Buttons To Ebooks?
First off, I’d just like to clarify that it’s only social share buttons I’m talking about here. This post is not about creating “Follow me on Facebook” or “Follow me on Twitter” links – I didn’t include those in my ebook, because I didn’t want to confuse people by giving them too many options.
This post is about the buttons that take someone to a link where they can access your ebook – either a download page, or a squeeze page where they can get hold of it by signing up to your list.
The reasons for doing this are twofold.
- It will help to increase the circulation of your ebook, by making it easier for readers to share it with their friends and followers.
- It can help build your list of subscribers, if you use the links to take people to a page where they have to sign up to receive the book.
When I was creating my own ebook, it took me ages to figure out exactly how to do this. I found several articles and video tutorials, but they didn’t all work.
So, to save you the hassle of doing all that research, I thought I’d explain how I created the social share buttons that I’ve included in my own book. These are for Twitter, Google+ and Facebook.
Creating Social Media Share Buttons
First of all you need to obtain images for your links – I found it fairly easy to find Google+ and Facebook logos that weren’t copyright protected, but ended up making my own “Retweet This” image, using an image I’d purchased, because I couldn’t find one I liked that wasn’t copyright protected.
Then you need to decide where to include the images in your book. I decided to add the “Retweet this” link to the footer of every page, and put all three links at the end of the book, with a note inviting readers to share it, like this.
The tricky bit is creating the hyperlink for your images. Here’s how I did it:
Creating a Retweet This Link
Here’s the format for the Twitter link:
Replace the red text with your own details, as follows:
- Replace “105 Tips, Tricks and Resources to Inspire Your Blog Posts” with the title or description of your own book.
- Replace “http://bit.ly/17Zfj2J“ with the shortened url of the landing page you want to send people to – your download or squeeze page. You can shorten your url using a link shortening service such as bit.ly.
- Replace “write_clever” with your own twitter handle.
- If you want to include a hashtag in the tweet, you need to use the code %23 followed by your chosen topic. As you’ll see if you click on the above link, mine comes out as “#blogging tips” in the tweet.
- Use this exact formula for the url when you create your hyperlink and it should generate a retweet box that looks something like this:
Creating a Facebook Share Link
Here’s the formula for the Facebook share link:
As you can see, this is a bit simpler than the retweet link. The url should consist of https://www.facebook.com/sharer/sharer.php?u= immediately followed (no spaces) by the url of your landing page. Just replace the url in red with your own.
Clicking on this link should take you to your Facebook account, with a link asking you to share the page. It should look something like this:
Creating a Google+ Share Link
Here’s the formula for the Google+ link, which is very similar to the Facebook one:
Again, just replace the red text with the url of your own landing page.
This should generate a Google+ share box that looks something like this:
Unfortunately, the preview image Facebook and Google+ generate for my landing page aren’t great. I’ve discovered, in the course of writing this post, that the Google+ preview comes out better if I use the full url for this link, rather than a shortened one. It doesn’t seem to make any difference to the Facebook preview.
Once you’ve created and checked these links, simply use them to create hyperlinks from the images in your book.
Whatever you do, don’t forget to check your links work before you send them out into the big wide world!
I hope these instructions make sense. Please let me know if they don’t!
Over to you:
Have you created your own ebook yet and, if so, do you have any tips you’d like to share?
If you’re planning to produce your own ebook, are there any practical aspects of the process that you’re not sure about?
Please leave a comment below if you’ve any questions, tips or advice on this subject – as ever, I’d love to hear from you.
And – while we’re on the subject of sharing – it would be great if you could share this post with any friends or followers who might be interested.
All good wishes,
Filed under: Techie Tips
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